Anne Williams

Entering the world of e-Commerce can be a scary thing.  For many, your company's web site is their first impression of you and your business. Making an immediate positive impact is crucial.

If you don't already have a company web site, I can help you establish a web presence for increased sales and enhanced customer service.  If your current web site is a disappointment, I can help give it a "make-over."  Whichever the case, I'll bring a fresh new approach and an effective marketing focus to your web presence, making sure your site becomes a hard-working, customer-focused business partner for you.

My Approach
I strongly believe that there are four essential elements to developing a good website.

  1.    Research and planning, planning, planning! ( In fact, we can't say enough about planning!)
  2.    Crisp graphic design
  3.    Clear organization - easy navigation
  4.    Clear, concise copywriting

Above all, your site must establish an immediate connection with the visitor, make a great first impression, and allow quick information access.

The Process
As the upfront research and planning process is so critical to a good website, first I'll sit down with you to get an in-depth understanding of your business, your website goals and your overall business and marketing plans.  That in-depth understanding will enable me to include "everything you need" and "nothing you don't," to cost-effectively achieve your Internet objectives.  I'll also look at your competition and how others present themselves to ensure you are in tune with the market.  Then I'll develop a site plan and design proposal for you.

I'll work closely with you throughout the process as I help determine your needs and what kind of site would best serve your business, and then on through development, writing and launch.

Once the design is agreed on, I'll write the copy - either starting from scratch or working with your existing material - and build the site, and, when something more elaborate is needed, I work closely with some really terrific, cost-effective associates - both graphic and site designers - to make your site the best it can be - attractive, secure and profitable.

The end result will be an internet site that relates to your overall business plan, is easy to maintain, and achieves all the things you need your Internet presence to accomplish (promote, inform, sell, engage).  I'll also ensure your site is fully integrated into your marketing program, and is consistent with your offline marketing materials, reflecting your brand and company image accurately (and, if you don't have one, I'll help you create one).

Contact me today to learn more.

<Back to Top