Strategic Goals
and Objectives
Objective:
Expansion of multiple identities that
adapt to new conditions.
Assess the feasibility of creating a joint
destination
Conduct market research for art
Continue to identify, cultivate, and solicit
major gift prospects( members etc... )
Create and integrated, long term marketing
plan
Develop a plan to use readily available
items ( match books )as gifts to donors
Expand...
Expand donor base
Expand membership
Expand selection of collection based products
in museum store
Identify and engage vendor or consultant
to assist in integrating
web site with overall identity package
Identify and exploit opportunities
Identify and implement opportunities to
leverage I.C.R.'s invisibility
through partnerships with others
Identify opportunities to establish I.C.R.
brand matches as currency
Market and publicize key additions to
increase visibility
Rename and redesign "Past Times" to
"Griddle"
Technology: