Writing

Cutelab has significant experience with community building for online entertainment properties. For multi-media, digital/real world user-directed graphic novel, uberbabe, we managed an in-character blogging team, infiltrated MySpace and other communities specific to our mission, and outlined a new design and content direction for the site's home page and navigation.*

For Make Believe Media, Cutelab analyzed leading reality-based TV series' online communities to blueprint TruePulpMurder.com. Unfortunately, on the final site, only the forum recommendation was adopted. We also wrote a comprehensive online marketing plan for the show.

For the CBC, via Agentic, we wrote on best practices among major TV networks' and online news agencies for their online presences. We wrote copy and articles for sites such as Granvilleisland.com, CIAIC.ca and CBC.ca/aboriginal. Prior to launch, we populated CBC.ca/aboriginal.

Our social scientists subscribe to industry entertainment newsletters, blog and follow pop culture religiously.

Our British scientists have formed a weekend silly comedy writing troupe.

* to be implemented in the next work cycle.