The mission of Eye2Buy™ software
development efforts was to provide the industry-standard and world’s most popular
software based interactive enabling technology for enhanced broadband and television
service.
Eye2Buy™ in fulfilling its mission, developed a proprietary software solution that
enables interactive broadband and television-based communication including e-commerce. The
system is platform-neutral, standards-compliant, and requires minimal bandwidth.
Eye2Buy™ enables viewer participation with today’s technology (for the
MSO/Network Operator and in the home) and without head-end infrastructure, special set-top
boxes, chip-sets, or remote controls. Simply put, if a viewer has any box on top of the
television at home and any remote in his or her hand, the Eye2Buy™ system can enable
an interactive connection.
Eye2Buy™ technology provides the only
cost-effective and user-friendly solution to the “last-ten-feet” of connectivity
issue... Eye2Buy™ technology seamlessly creates an interactive union enabling
viewers to communicate directly with advertiser information, and request product
information, respond to questions and surveys, obtain discount coupons or other consumer
benefits, and purchase a featured product all without moving from their chair or
interrupting their program. Eye2Buy™ can create an entirely new 'Omni-versal'
standard for interactive communications with a built-in advertising and t-commerce
component providing compelling benefits to companies that use its software.
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Eye2Buy™ believes its technology will not only help redefine the future of
television, but will also provide new ways to direct information to specifically
appropriate consumers. Through Eye2Buy’s™ technology, viewers, while watching
programming can instantly access additional content and enjoy it on demand on a variety of
other devices as well as on different platforms, all with a push of a button.... This is
the future of everything!!
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