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Professional Development / Employment Background
C-W Agencies
Marketing Consultant on Contract
September 1995- January 1996
Produced and Developed a proposal for an interactive web site and CD-ROM for the mail order lottery business.
Created interactive lotto games and other gambling games on a CD-ROM that when loaded, would also connect the user to the company's web site.
The site has also implemented secure order forms and allowed the user to play lotteries world wide.
Parfait Clothing Company, Wear Else, Tahari Clothing Company
Marketing Consultant
July 1995 to Present
Developed Direct Marketing strategies for the three companies, who are considering entering the mail order field.
The merger of the three most successful women's retail outlets in Vancouver gives them an edge on the market for catalogue sales and web marketing.
An on-line mail order catalogue is in development and is being considered within a high-end mall strategy.
C-W Agencies
Marketing Consultant
May 1992- Present
Strategic and target marketing consultant for a major data processing and Direct Marketing Agency on the Lower Mainland.
C-W Agencies extends into the mail order business, developing various marketing systems for other companies as well as its own.
My duties include advising new clients with their marketing strategies,list buying and direct mail camapigns. I also advise them on their options within the multimedia field and whether or not that venue is profitable for them.
L'erosia Lingerie
Incorporated January 1993
L'erosia Lingerie was incorporated by myself as a custom mail order lingerie company for larger women.
I design and market the lingerie and it is manufactured in Montreal. The custom and retail orders are handled via a fulfillment house.
The bulk of the orders are custom designed and sold via mail order to the U.S. and Europe.
The subsidiary company "Second Skin" caters to a more eclectic customer and the designs are usually created in latex rubber or high quality leather.
Free Spirit Adventure Planners Inc.
Incorporated June 1995
Free Spirit was incorporated by my partner Susan Fernandes and I as an informational database for the adventure traveler.
We focus on supplying information to people who wish to travel via car and other forms of travel to B.C and Alberta.
We supply them with the routes they need and all pertinent information so they can plan an adventure holiday.
Our database is the most extensive in the travel industry and documents every destination thoroughly and includes all points of interest along the way.
We are currently developing a web site for this service with access to our gopher database for a fee.
We will be expanding the information on other destinations for the rest of Canada within the next 5 years. |
