Moms Push for Family-Friendly Checkouts

Parents in Abbotsford, B.C., want their local grocery stores to set aside at least one checkout aisle that is free of sexually explicit magazine covers, The Province reported. The group hopes to protect their children from routine exposure to suggestive headlines while waiting in line.

“I had my seven-year-old son ask me what an orgasm was,” said Shelly Wielenga.

“I’ve had my child ask me, ‘Mommy, what’s naughty sex?’ ” Tricia Kolsto told CTV British Columbia. Kolsto also recalls her nine-year-old daughter trying to pronounce the words she saw on a magazine cover, not realizing their sexual connotations.

Kolsto and Wielenga, who lead a group they started called Abbotsford Families United, have launched a petition calling on stores to remove the magazines from at least one checkout aisle.

“If they have 10 or 11 tills open, why can’t they give us one?” Kolsto asked. “We just want a choice. Just like people have a choice to buy the magazines, we want to have a choice not to look at them.”

Initial reaction to the petition has been mixed. To Gagan Khera, a young adult, the two women are overreacting. “Everyone has a choice. It’s a free country,” she told The Province. “There’s a lot worse out there.” By contrast, grandparent Kooner Piar believes these sorts of magazines “should be banned. Get rid of it.”

But Wielenga insists they are not trying to act like censors. “[The magazines] have the right to free speech,” she said, “but we want to protect the rights of our kids.”

“I appreciate where these parents are coming from. I say good for them,” Pam Willis, executive director of the Women’s Resource Society of the Fraser Valley, told the Abbotsford Times.

“Women’s groups around the world are concerned about this – the language used, and the way women are portrayed.”

Overwaitea Food Group spokesperson Julie Dickson told The Province the company is “testing the notion of family-friendly checkouts” and is awaiting customer feedback before deciding whether to adopt such a policy.


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