DIYPR - The Basics
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A rose by any other name would smell - make sure it's the sweet smell of success
Your business name will say something about you - hopefully something positive - and should attempt to position you appropriately within your target market.
I personally think descriptive names are best, because they instantly give your prospects information about what you do, no (or very little) explanation required. A good descriptive business name will stick in the customer's mind and remind them why they want to contact you.
To come up with a good descriptive name, think about 1) what you want your name to convey, and 2) what characteristics your customer wants you to have. Make a list of these characteristics (such as fast, inexpensive, or reliable).
Try your list out on friends, neighbours, and your dry cleaner. Ask them if these are the attributes they would be looking for from a business like yours. Find out which attributes are most important to them, least important, best, worst... You get the picture.
Next try applying your key attributes to what your business does - Sturdy Kids might make durable children's clothing or furniture for example. Make another list of your 2 or 3 favourite combinations and ask your friends and family for their opinion. Don't give them too many choices, because you'll never come to a consensus.
You want your name to be unique, but not too unique. If people have trouble pronouncing or spelling it, they likely won't remember it. Finally, make sure to conduct a legal name search and register your name to avoid problems down the road when you hit it big.
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DIYPR for WAHM |
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