DIYPR - Media |
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What do I need? News organizations are always looking for good content and story ideas. your company is never too small to have a media kit. This handy kit contains everything a reporter needs to write a bang-up story about you and your company. Will it cost a fortune to put together? Not if you do it yourself. Press release - short description and link to page Backgrounder - short description and link to page Media ready articles - short description and link to page Radio spot - short description and link to page Photo op - short description and link to page High res images - short description and link to page Your media list is the lifeblood of your publicity seeking efforts. Take the time to keep it fresh and up to date, or you'll be wasting your time. Invest in [linkurl=http://www.bacons.com]Bacon's media guide[/link], visit Web sites of publications that interest you, visit your local library or bookstore's magazine rack. Do a little homework and you'll get a big edge. Learn the lead times for various publications, plan out a yearly schedule. Plan ahead. Plan ahead. Plan ahead. If you miss a call from a journalist, or receive an e-mail, get back to him immediately. Don't put it off -- he could be on deadline and have calls in to your competitors. |
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