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"for text that leaps off the page" Communications must be clear and persuasive to be effective. Whether it’s a detailed report, a manual, a web site, or an animated DVD, the purpose is always the same: to deliver a specific message to an audience. Are you explaining a procedure, announcing a change, requesting information, evaluating an outcome, or providing educational material? In every case, the message must be clear, orderly, and complete for the reader to understand. Effective communication also establishes goodwill between the writer and the reader, usually achieved with an appropriate tone. Consistent tone and clarity provide impact, thereby gaining immediate credibility and the trust of the reader. Once trust has been established, acceptance is increased and the desired action is more likely to occur. Purslow Communications Inc. offers writing, editing, copy editing, proofreading, and project management services. We research, interview, and write on a variety of topics—translating complex concepts and ideas into clear and understandable communications for periodicals, documents, reports, web sites, and educational materials. From technical to educational writing, web sites to computer-based training, project management to animated DVD development, we offer a full range of services to meet your needs.
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