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TWO MOVIES
ONE LOW PRICE
General Admission: $11.00
Children 4 to 12: $7.00
Children 3 & Under are free
Thursday Night is
Family Night:
Regular admissions apply to a maximum of $28.00 per car.
(Thursday's only)

75 Minutes from Kamloops.
55 Minutes from Kelowna.
30 Minutes from Sicamous.
22 Minutes from Vernon.
20 Minutes from Salmon Arm.
We are located at:
5341 Highway 97A,
Just South of Enderby.


BEHIND THE PROJECTOR - THE OWNER'S BLOG

Posted: 07August2019
TO CHANGE OR NOT TO CHANGE - THAT IS THE QUESTION
This is a problem we have just about every summer. It's a problem that causes a bit of a dilemma every year and one for which there is no easy answer - certainly no answer that will make everyone happy.
As I write this entry, we are about to hold over the Lion King and Aladdin for a fourth week. I think we've only done that once before when we held Minions and Jurassic World over. The problem with holding over movies that long is that our local supporters don't get a chance to come out to a new movie for a considerable period of time.
We love our local supporters and feel a great deal of loyalty to them and from them. But here's the thing - drive-ins are a very tough business these days. In our climate, we can really only run movies from about the first of May through to mid or late-September. That's just over four months. The income from those four months has to sustain the drive-in for a whole year. There are significant monthly costs that are due throughout the year. We get no break on our fixed costs for the months we are not operating. That's why there are so few drive-ins around these days.
In May, June and September, we change the movies pretty much every week. Folks from Enderby, Vernon, Armstrong, Kamloops, Revelstoke, Lake Country, Kelowna and even Penticton (and all other places within similar distances) keep us going during those months. Full nights are rare during those months. July and August, on the other hand, are very different. During those prime tourist months, ouR visitors come not only from local areas, but from afar. When we run a popular movie during those months, it will sell out often. Any of you who have come out on weekend nights during the summer can attest to how popular the drive-in is on those nights and how difficult it can be to even get in on some nights.
Then, once in a rare while, there is a movie so popular, both among locals and tourists, that our lot just keeps filling up - night after night. Indeed, we have to do what we hate to do - turn away guests who have sometimes travelled a long way to see the movie. We can only tell them to try another night. When that happens, it makes no sense to change the movies until their popularity diminishes.
We know that often disappoints our local supporters, but it ensures that the drive-in does enough business in July and August to allow us to be open in May, June and September and to survive every year.
So, to our loyal locals - bear with us. The movies will change.
Last Update: 07Aug2019