When times get tough, the tough learn more about their customers. The surest road to sustained growth goes via your customer's heart. Always.


Tuija Seipell


Email: tuija(at)telus.net


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Tuija’s next European speaking tours are in November 2015 and March 2016.

Keynote at AdThursday in Turku, Finland on November 5, 2015 for Lahtinen Mantere Saatchi & Saatchi. Details here


Lapland, Finland: Keynote presentation for four years at Arctic Design Week

Killarney, Ireland: Opening and Closing Keynotes at EUROPARC 2014 Conference

Whistler, BC, Canada: Kick-off presentation at Nike Inc. Direct to Consumer Global Retail Design Off-Site

Popular articles by Tuija Seipell:

Architecture: Old Is New Again
Design: For the Love of Wood
Design: The Power of the Box
Design: The Power of Color
Life: Small is the New Big

Lifestyle: Getting Back to Nature

Offices: Attention to Design

Stores: Power Shops

Stores: Rise of the Designer Bakery




Tuija’s recent article for 


Spectacular scenery – and sheep – are the first things that come to mind for most of us when we think of New Zealand. For an architect, spectacular scenery is always both a challenge and an opportunity. MORE

Tuija Seipell: Cool hunter, keynote speaker, consultant, entrepreneur, writer.

Tuija’s work focuses on customer experience, retail, consumer behaviour, creativity, innovation, design, branding, trends and communications strategy.

She helps clients clarify and express their concept, message, idea, brand and culture to their target customers. With several design-firm collaborators, she also leads and participates in brand strategy, and corporate and product naming projects.

Tuija’s diverse background in design-related business includes retail, marketing and communications. Her international business experience, Scandinavian sensibilities and North-American life experience give her a unique, strategic, big-picture perspective.

Tuija’s speaking and workshop topics include:

•  Show me a reason to love you: How and why we buy

•  Customer experience: Good enough is not good enough

•  Customer service inspired by Disney

•  Design is how it feels (not just how it looks or works)

•  Design is a tool to create emotion

•  Selling is all about emotion

•  How to create a culture of innovation

Images from Tuija’s presentation “Why design is important to all business” at SUB-TV’s marketing event in Helsinki.

For the past nine years, Tuija has been the senior writer at The Cool Hunter, where her articles regularly draw up to 8 million views. TCH is the world’s most-read culture and design blog. It connects with more than 2.5 million readers monthly. The massive TCH newsletter subscriber list reads like the Who Is Who of the global media, communications, fashion, design, architecture and lifestyle sectors.

Tuija Seipell is also a consultant at customer experience firm Creative Insights Inc., where she is responsible for trend and background research and program development for customer experience and retail-environment projects, keynote presentations, training initiatives and retail study tours.

A dual citizen of Canada and Finland, Tuija lives in Vancouver, British Columbia. She has degrees in both business and languages, and is fluent in several languages.