Tuija Seipell is a writer for popular blogs and print publications, a speaker and a communications, customer experience and branding consultant to businesses. She observes and comments on design, architecture, brands, trends, business, retail, consumer behaviour, sustainability and travel.

She helps clients clarify and express their concept, message, idea, brand and culture to their target customers. With several design-firm collaborators, she leads and participates in corporate and product naming projects, and branding assignments.

Tuija’s diverse background in design-related business includes retail, marketing and communications. Her international business experience, Scandinavian sensibilities and North-American life experience give her a unique, strategic, big-picture perspective.

Tuija Seipell is senior writer at The Cool Hunter, where her articles regularly draw up to 8 million views. TCH is the world’s most-read culture and design blog. It connects with more than 1.8 million readers monthly and generates over 2.4 million page views. The massive TCH newsletter subscriber list reads like the Who Is Who of the global media, communications, fashion, design, architecture and lifestyle sectors.

Tuija also blogs for Condé Nast’s pop-culture travel blog, Jaunted. She has written for Jaunted on the 2010 Olympic Winter Games, public art in Vancouver, shopping in Helsinki and several other topics.

Elsewhere, Tuija has written about design for leading design magazines, on various topics for the stakeholder magazine of the world’s largest sporting goods firm, Amer Sports, on internal and external retail knowledge for Harley-Davidson Motor Company, and on architecture for the annual report of the global paper, packaging and wood products company Stora Enso.

Tuija Seipell is a consultant at customer experience firm Creative Insights Inc., where she is responsible for trend and background research for customer experience and retail-environment projects, keynote presentations, training initiatives and retail study tours.

She is also president of Barclay West Communications Inc., a firm she founded in 1989. In that capacity, she writes and edits corporate publications including corporate magazines, newsletters, blogs, annual reports, PR materials and websites. She also works with several design firms on branding and naming projects.

A dual citizen of Canada and Finland, Tuija lives in Vancouver, British Columbia. She has degrees in both business and languages, and is fluent in several languages.