"The CFVR Story" as
told in in an internal publication on the occasion of CFVR's 25th
anniversary:
From 500 square feet in the Park Hotel
and 4 staff
in 1962, to 4800 square feet and 22 staff in 1987 . . . that describes
the growth of CFVR/850 Radio. During that same span, the station
has
increased its power from 250 watts at 1240 on the dial, to 10,000 watts
at 850 kHz.
CFVR went on the air for the first time on August
20th in 1962.
The station was established by Fraser Valley Broadcasters Ltd. and was
basically a repeater for CHWK, Chilliwack. It was appararent at
that
time that the Central Fraser Valley was on the verge of a rapid growth
pattern, so 5 hours of local programming was originated from CFVR each
day. The remainder was carried common with CHWK. Four
people operated
the station from 3 small rooms on the second floor of the Park Hotel in
Abbotsford.
None of the original staff is still with the station
today,
although present Manager, Bob Singleton, was called in shortly after
the station went on the air to assist with on-location programming at
the Central Fraser Valley Fall Fair. Singleton was working at
CHWK at
that time and came to CFVR full time in 1964. The first Manager
of
CFVR was Jack Dodge, who also served as Morning Announcer, Midday
Announcer and Sales Manager. Dodge is now Sales Manager at WFTP
Radio
in Fort Pierce, Florida.
Singleton notes that the application for CFVR
made to the Board of
Broadcast Governors (now the CRTC) showed a capital cost of only
$25,000 to establish the station. It cost in excess of $350,000
just
to move the dial location and transmitter site in 1977. That
project
would be close to 3/4 of a million dollars today.
In 1965, CFVR's staff had expanded to 7 people
and 10 hours per
day of local programming. Daytime power of increased to 1000
watts in
that same year.
Expanding program hours and staff moved CFVR
into 3000 square feet
of new studio space at Allwood and South Fraser Way in 1970.
About the
same time, work started on studies to improve the signal strength and
coverage of the station. In 1973, work began on a long term
project
that culminated in February 1977 with CFVR moving to 850 on the dial at
10,000 watts.
In 1980, CFVR took over the entire top floor
of the Allwood
Building, and today works out of 4800 square feet of offices and
studios. The expansion also accommodated the additional staff and
studio requirements of STAR-FM which came on the air October 1,
1986.
As CFVR/850 works towards its 25th
anniversary, the station
employs 22 people and originates all its own programming except for
midnight-5 am. A 5 person News/Sports department is part of the
Satellite served Newsradio Network across Canada and the Western
Information Network in B.C. The station has 4 vehicles all radio
equipped, for use in News and community events reporting. Studio
quality programming can be originated for just about anywhere in the
station's service area for commercial clients.
CFVR/850 programs an Adult/Contemporary music
format, focusing on
the adult hits of the late 60s, 70s & 80s. The CFVR/850
newsroom
provides the only local daily news service to the communities of
Abbotsford, Matsqui and Mission.
Jack Dodge, Ada Mae Dueck, Dale Prior, Al
Stewart, Martha Campbell
. . . names to be remembered from 1962 as CFVR/850 celebrates 25 years
on August 20, 1987.