The Conference on the Conference
Typefacing: Imploding the Stance.

Abstract:

In the context of a predominantly recursive culture, such as governs the conference, branding—and typeface selection in particular—functions as a key signifier that articulates both the premise and the outcome of the event, effectively replacing and obviating its physical performance. Reflecting —while to some extent also implicitly denying—the role of externalities such as material constraints, power relations, and especially the conference event as it articulates stance, typeface is deployed as both a normative assertion, and paradoxically, as a performative act which effectively implodes the conference, creating a space both hyperarticulated and contaminated, and as a result, we argue, mute.

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