Prepress

Four-colour printing is a very special field, and mistakes at the design stage can cost hundreds of dollars at the service bureau in prepress fees, or thousands more if your job performs inconsistently or unexpectedly on the press. It's a lot easier — and a lot less expensive — to fix an out-of-place pixel on a website than it is to reprint thousands of full colour brochures. A print job uses ink, paper, and expensive press equipment in addition to skilled printing labour. These are non-renewable resources — once a job has been run, you can't take it back — which is why correct on-press operation is such an important consideration.

Fortunately, Emdash Publishing Solutions has the design and prepress knowledge as well as a consistent proofing solution to meet your four-colour needs.

Even if you don't know the difference between a PDF and and EPS file, emdash will make sure your job performs well on-press. With specialized industry experience in manual and zone trapping, hexachrome and RIP-specific production, emdash.ca is more than capable of meeting the needs of small and large custom design and print tasks.

Electronic transmittal is also a snap, whether your file is small enough to email, or large enough that it requires submission on a CD or DVD. We have more than ten years of in-house experience transmitting files to national magazines, newspapers, and web press operations via email, FTP, dial-in networking, and "snail mail" media delivery.

Additionally, all four-colour matchprints submitted for our jobs are printed on a PostScript Level 3 true CMYK laser proofing mechanism. This method is as close as possible to a composite matchprint generated from linotronic negatives, at a small fraction of the cost.

In comparison, colour proofs generated by inkjets and even many expensive digital proofers (like the Fiery Docutech Colour system by Xerox) produce mezzotint or continuous tone prints that look good on paper, but don't use the same industry-standard dot-based reproduction system used by web presses. This can result in many unexpected results with print jobs and magazine advertisements including color shift, irregularities in rendering type and fonts, moire stars, and unexpected pixellization across line screens.

Our CMYK proofing system works on the same rendering and imaging principles that RIPs for web presses use, resulting in consistent colour reproduction on the printed page.