The pattern of holes in this Anti-Slip Bath Mat acheived a reduced surface material of 30 percent. A reduction that helped in lowering the cost of manufacture. A good example where aesthetics take part in basic technical and financial issues.

The services given for industrial design are in effect a matter of team work. Each of the involved participants influences both the process and result.

When you say 'problem solving', one hears difficulties, another hears challenge. Then you say 'customer needs' which could translate into confrontation, as it could to interaction.

Approaches to design are diverse. A result might seem like magic at times. Essentially it is only an end point to a well balanced process. Achieving this balance is my responsibility.