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Article 5:
Part II of a Cartoonist's Journey

The fifth in a series of articles on cartooning, syndication, agents and the whole crazy creative business.

Articles

1. A Cartoonist's Journey

2. Hollywood:
The Glitz and the GLitcH!

3. Cartoons in a Museum?

4. Self-Syndication

5. Cartoonist's Journey - Part II

6. Life After Comics?

A Cartoonist's Journey - Part II

By Ed Wiens, creator of GLitcH! computer comics, September 2004


As I mentioned in the first article, I never really intended to become a cartoonist.

It was just something I did. Draw funny pictures, that is. But the idea that someday I would be drawing little squiggly lines in little boxes outlined in black ink on a daily basis and getting paid for it, never entered my mind as a possibility.

That changed as soon as I created the main GLitcH! character.

The first time I drew my little computer character I knew it was something unique. I had never seen a cartoonized computer drawn in this way before - with the eyes on top of the monitor and the inside of the monitor being the mouth. Usually when local businesses such as "Crazy Sam's Computer Hut" or "Mentally Unstable Sid's HiTech Stable" or "Labotomized Larry's House of 'lectronics," etc., used a cartoon of a computer, it was always the same way - with the face drawn INSIDE the monitor (I think Alphabits cereal's character is drawn this way too.)

What amazed me was that no matter how much I distorted the monitor by making it curve up to smile, down to frown, it still worked as a monitor as well as a face.

I then used the mouse as a kind of hand, for more expression - it sort of waved around frantically when GLitcH! was talking or pointed at Norb, the human user, to emphasize some insult or accusation. Again, I don't think anyone had ever done this before.

By the way, my brother-in-law gave me the advice when he saw the cartoon character that I should draw ANOTHER face on the mouse. I think I know what he was going for: the mouse as a separate character to interact with the computer. But the fact is that a mouse is attached to a computer by a cord. It would have been as weird as that old comedian who drew a face on his hand which he then ventriliquized so he could have a conversation with himself. Not my style of humor. Also, I realized that people tend to project personalities on their computers - especially computers that malfunction. I don't think anyone projects a personality on a mouse. So, the mouse became a hand.

I worked on this while I sat in front of the TV at nights. Do you realize how much time we North Americans spend watching TV? It's the perfect opportunity to do a little creative work though. I filled a large sketchbook with ideas, scribbles and tests. When I've gone back and looked at this sketchbook I see crude, almost unrecognizable GLitcH! character drawing studies, but that was the point: to test and stretch the character as far as possible to see what it could do.

When I got down to putting GLitcH! into strip format, I first did a little research on the various methods out there (by this I mean I bought a few newspapers and then measured the strip formats). I also read a few books on cartooning. A good one was "Your Career in the Comics" by Lee Nordling, published by Andrews & McMeel.

I then tested every media I could find for drawing, lettering and inking. Some people swear by using a brush, which I admit gives you a wonderful varied line that has much more energy to the strokes compared to the uniform line from a pen. I could never get a brush to do what I wanted though. Couldn't feel the paper through it. It was like painting in air because you have to hold it such a set distance away from the paper. What worked best for me was a dip pen (not without its problems as well).

I drew and drew and drew some more. I began stacking up sheets of cartoons and before I knew it, I had about sixty cartoons and still didn't feel like I'd done more than scratch the surface of this topic. That told me I had a chance to take this a bit further.

I prepared a book of cartoon samples. I scanned my cartoons and put them three to a page. Since all the artwork was digitized, I could print off copies whenever I wanted. I also changed and tinkered with the text, arrangements, and choice of cartoons inside my book. To make it look a little more elegant than a bunch of laserprinted sheets stapled together, I bound each book by using a small rivet tool to pop small rivets into two holes that I created by stabbing an awl through the stack of paper.

One more item: I developed a folder for all this information. I created the artwork for the folder and scanned it and layed it all out on the computer. It was one piece of art to be silkscreened onto sheets of card that I bought in bulk from a paper supplier (the paper was Cornwall 12pt. Coated one side.) I chose to silkscreen, because I didn't need that many copies - I believe I had 150 made up, and to this day I think I still have about 75 left. If I'd chosen to do this with offset printing, the cost would have been much higher as small runs aren't economical. The folder was silkscreened in two colours. Each time I needed one, I would have to sit down at my light table and carefully trim each one out of the sheet, score the folds, and glue all the flaps. It was time-consuming, but again, I didn't have much money and had only slightly more time.

The end result was a professional looking package: a folder that housed my cover letter, my book and my card. Later on I would start to include my on-going newsletter that presented the latest publication that GLitcH! had appeared in as well as the ever-growing circulation numbers. I believe that Scott Adams, creator of Dilbert, refers to this type of thing as "shameless self-promotion."

I mailed copies of my package to every newspaper in the local area as well as a couple of the big national ones. The response wasn't terrific. Generally there was either no response, or a politely drafted rejection letter.

A local newsletter with a circulation of a couple of hundred was very interested - if the cartoon was free. Fine with me. GLitcH! was finally in print.

The next response came from the Edmonton Journal. The business editor phoned and left a message on my answering machine. "I love it and I want it. Give me a call."

This response both thrilled and terrified me. After meeting the editor, I found he wanted the strip to be published once per week, not daily which let me relax somewhat. It suited me fine. I wasn't sure how I would manage a daily strip anyway along with full-time work and my wife expecting our first child.

The paper sent out a reporter who interviewed me. The article accompanied the first strip installment. A local television station then showed up and wanted to cover me for their weekly business/entrepreneur program. A major telecommunications company then called and asked about the strip and GLitcH! subsequently appeared as an entertainment feature on a yellow-pages website for Alberta. This was followed by GLitcH! appearing in other provincial and national yellow-pages websites. (I should mention that some of these calls came after I had sent them my package first. They weren't calling out of the blue).

The telecommunications company also asked for GLitcH! in several of its newsletters. One was an IT newsletter for techies and they kept asking for strips on specific details of operating systems. "You know - really hilarious stuff like protocols, firewalls, XP110G transducers- stuff like that."

It became an extremely busy time. For a period of two years, I woke up each morning at 5:30 a.m., had a shower, and then started drawing and inking for about an hour before heading off for my regular job. I would create a new strip each day. I would spend my lunchhours pencilling in new strips and ideas and when I got home I would spend another hour or so scanning and prepping my strip to be sent out by e-mail. It meant adding about 2 to 3 hours of extra work each day. It was hard but I had a system and knew that if I stuck to it, it was possible. (I can sense that many of you people who commute in large cities aren't very sympathetic if you spend the same amount of time each day sitting in traffic!)

Although GLitcH! never appeared as a daily strip anywhere, I had to create a new one each day because I had worked out a number of exclusive deals with my various clients.

Here's how it worked. Nobody was willing to pay enough to have GLitcH! totally on an exclusive basis. By this I mean where GLitcH! would ONLY appear in one newspaper or one website (although I tried to get a group deal together with a newspaper chain, there was no interest). So, I arranged that my different clients had exclusive individual cartoons. They would get brand new cartoons that were unpublished. Although I could republish (or syndicate) them in other papers, it was only allowable after a certain time period - after one year or a couple of months, depending. This way, everyone was happy, but I was still very busy, although after a while, when I was republishing cartoons, I discovered how nice it is when you get paid again for a strip you created a while ago. If you can sell a strip a number of times, the value of the time you invested begins to grow. What originally amounted to about $10 per hour would now double and triple. Ahh, the magic of syndication.

The extra money was really needed. But cartooning was never about money and certainly income from this little sideline fluctuated widely. But it also led to interesting and exciting possibilities such as my association with a Hollywood talent agency (see Article 2: Hollywood: GLitcH! and the Glitz.)

What was the most difficult during all this was keeping the contracts going. The process of keeping in touch with everyone, making sure they're happy, and keeping the contracts renewable took a lot of work, and I was definitely reaching my limit. Too many balls in the air, as they say. This is where I'd say the value of a major syndicate would have been appreciated, because you CAN do it all yourself, but only to a point.

Finally, my work would culminate in the publishing of my first book of cartoons, "How do you START this thing?" in 2001. The title related to a new computer user trying to start a computer AS WELL as a cartoonist wondering how to get a career in comics going. Details on this venture, as they say (just who is this "they" and why do they keep saying things?), is another story.

Ed Wiens